Privacy Policy
Werk-Brau Co., Inc.
Effective Date: February 19, 2026
Last Updated: February 19, 2026
INTRODUCTION
Werk-Brau Co., Inc. and its parent, subsidiary, and affiliate companies (collectively, “Werk-Brau,” “we,” “us,” or “our”) respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information through our website at www.werk-brau.com, our dealer locator portal, social media pages, email, phone, mail, and any offline business interactions (collectively, our “Services”).
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. Where required by law, we will obtain your consent before using cookies or similar technologies for analytics, marketing, or targeted advertising.
For purposes of this Privacy Policy, ‘personal information’ means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. ‘Sensitive personal information’ (where applicable) includes certain categories of information that require additional protections under some privacy laws, such as precise geolocation and account log‑in credentials.
1. INFORMATION WE COLLECT
We collect several categories of personal information when you interact with our Services:
Identity and Contact Information
- Name, job title, company name
- Business email address and business phone number
- Mailing address and shipping address
- Account credentials
Commercial and Transaction Information
- Purchase history and product preferences
- Quotes requested and equipment specifications
- Payment information (processed securely through third-party payment processors)
- Order history and warranty registration details
Professional and Business Information
- Company information (industry, size, type of operations)
- Job site locations and project details
- Equipment fleet information
- Dealer and distributor relationships
Technical and Usage Information
- IP address, browser type, and device information
- Pages visited, time spent on our website
- Referring website addresses
- Cookies and similar tracking technologies (see Section 5)
Communications and Correspondence
- Email correspondence and customer service inquiries
- Survey responses and feedback
- Marketing preferences and communication history
Dealer and Vendor Information
- Business contact information
- Sales data and inventory information
- Contract and partnership details
2. HOW WE COLLECT INFORMATION
We collect information through various methods:
Directly From You
When you:
- Create an account on our website or dealer portal
- Request a quote or place an order
- Register your equipment for warranty
- Subscribe to our newsletter or marketing communications
- Contact our customer service team
- Complete surveys or provide feedback
- Attend our trade shows or events
- Apply for employment or dealer partnership
Automatically
When you visit our Services, we automatically collect:
- Technical information through cookies, web beacons, and similar technologies
- Usage patterns and browsing behavior
- Device and browser information
- Location data (with your permission)
From Third Parties
We may receive information from:
- Our authorized dealers and distributors
- Business partners and service providers
- Marketing and analytics providers
- Public databases and business information services
- Social media platforms (when you interact with our content)
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
To Provide Our Services
- Process and fulfill orders, quotes, and warranty claims
- Create and manage your account
- Provide customer service and technical support
- Communicate about your orders and account
- Facilitate dealer and distributor relationships
For Business Operations
- Analyze and improve our products and services
- Conduct market research and product development
- Manage our supply chain and inventory
- Perform quality control and safety testing
- Maintain and improve our website functionality
For Marketing and Communications
- Send promotional materials about new products and services
- Provide information about trade shows and industry events
- Customize content and advertisements to your interests
- Send newsletters and company updates (with your consent, where required)
For Legal and Security Purposes
- Comply with legal obligations and regulations
- Protect against fraud, unauthorized access, and security threats
- Enforce our Terms and Conditions
- Respond to legal requests and prevent harm
To Facilitate Business Relationships
- Manage dealer and distributor networks
- Coordinate with vendors and contractors
- Process employment applications
- Evaluate potential business partnerships
Legal Bases for Processing (EEA/UK/Switzerland): If you are located in the EEA, UK, or Switzerland, we process your personal information only when we have a valid legal basis to do so. Depending on the context, this may include: (i) to perform a contract with you; (ii) to comply with legal obligations; (iii) with your consent (which you may withdraw at any time); and/or (iv) for our legitimate interests (such as securing our Services, preventing fraud, improving our Services, and marketing our products), where such interests are not overridden by your rights.
4. HOW WE SHARE YOUR INFORMATION
We share your personal information in the following circumstances:
With Service Providers
We share information with third-party vendors who perform services on our behalf, including:
- Payment processors and financial institutions
- Shipping and logistics companies
- IT service providers and hosting companies
- Marketing and advertising partners
- Analytics providers
- Customer relationship management (CRM) platforms
With Dealers and Distributors
If you purchase through or request information from an authorized Werk-Brau dealer, we may share your contact information and order details with that dealer to facilitate your transaction and provide support.
Within Our Corporate Family
We may share information with our parent company, subsidiaries, and affiliated entities for business purposes, customer service, and operational efficiency.
For Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the acquiring entity, subject to this Privacy Policy.
For Legal Compliance
We may disclose your information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Enforce our Terms and Conditions
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Respond to claims or legal proceedings
With Your Consent
We may share your information with third parties when you have provided explicit consent, such as:
- Sharing testimonials or case studies (with your approval)
- Publishing user-generated content
- Coordinating with partners for special programs or events
For Marketing Purposes
We may share certain information with marketing partners and advertising networks to deliver targeted advertisements. You have the right to opt out of this sharing (see Section 6).
Sale/Sharing for Targeted Advertising: We do not sell personal information for monetary consideration. We may share certain information with advertising and analytics partners (such as cookie identifiers and online activity) to deliver targeted advertising and measure campaigns. Under some laws, this may be considered ‘sharing’ of personal information. You can opt out as described in Section 6 and Section 5 (Cookies).
5. COOKIES AND TRACKING TECHNOLOGIES
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. We use cookies and similar technologies (web beacons, pixels, tags) to enhance your experience, analyze usage, and deliver relevant content.
Types of Cookies We Use
Strictly Necessary Cookies
Essential for website functionality, including navigation, security, and access to secure areas. These cannot be disabled.
Performance and Analytics Cookies
Help us understand how visitors interact with our website, including:
- Google Analytics
- Website performance monitoring
- Error tracking and diagnostics
Functionality Cookies
Remember your preferences and settings:
- Language preferences
- Login credentials
- Form data
Targeting and Marketing Cookies
Used to deliver relevant advertisements and measure campaign effectiveness:
- Retargeting campaigns
- Social media pixels (Facebook, LinkedIn)
- Third-party advertising networks
Your Cookie Choices
You can manage cookie preferences through:
- Our Cookie Settings tool (available in the website footer, where implemented)
- Your browser settings
- Third-party opt-out tools
- Global Privacy Control (GPC) signals (where applicable)
Where required by law, we treat GPC signals as a valid request to opt out of the sale/sharing of personal information for targeted advertising.
To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout
Please note that disabling certain cookies may limit website functionality.
6. YOUR PRIVACY RIGHTS AND CHOICES
Depending on your location, you may have certain rights regarding your personal information:
Access and Portability
Request a copy of the personal information we hold about you and receive it in a structured, commonly used format.
Correction
Request correction of inaccurate or incomplete personal information.
Deletion
Request deletion of your personal information, subject to certain legal exceptions.
Restriction and Objection
Object to or request restriction of certain processing activities, including:
- Marketing communications
- Automated decision-making
- Processing based on legitimate interests
Opt-Out Rights
Email Marketing: Unsubscribe via the link in any marketing email or contact us at privacy@werk-brau.com
Text Messages: Reply STOP to any marketing text message
Cookies: Adjust settings through our Cookie Settings tool or browser
Targeted Advertising: Opt out through industry opt-out tools:
- Digital Advertising Alliance: www.aboutads.info/choices
- Network Advertising Initiative: www.networkadvertising.org/choices
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected, used, and shared
- Right to delete personal information
- Right to opt out of “sales” or “sharing” of personal information
- Right to non-discrimination for exercising privacy rights
To exercise your rights, submit a request via our Privacy Rights Form at privacy@werk-brau.com or call (419) 422-2912.
European Privacy Rights
If you are in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including those listed above and the right to lodge a complaint with your local data protection authority.
How to Exercise Your Rights
To exercise any of these rights:
- Email us at: privacy@werk-brau.com
- Call us at: (419) 422-2912
- Write to us at: Werk-Brau Co., Inc., Attn: Privacy, P.O. Box 1545, Findlay, OH 45839
We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.
Certain state privacy laws may provide a right to appeal our decision if we deny your request. If an appeal right applies, we will explain how to submit an appeal in our response. Where permitted by law, you may also designate an authorized agent to submit a request on your behalf; we may require proof of authorization.
7. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Secure socket layer (SSL) technology for transactions
- Access controls and authentication measures
- Regular security assessments and audits
- Employee training on data protection practices
- Secure data centers with physical access controls
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
8. DATA RETENTION
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods (typically):
- Account Information: For the duration of your account plus 2 years after closure
- Transaction Records: 7 years for tax and accounting purposes
- Warranty Information: Duration of warranty plus 3 years
- Marketing Data: Until you opt out or request deletion, or 5 years of inactivity
- Communications: As needed for business purposes and legal requirements
When personal information is no longer needed, we will securely delete or anonymize it.
9. INTERNATIONAL DATA TRANSFERS
Werk-Brau is based in the United States. If you access our Services from outside the U.S., your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.
For users in the European Economic Area, UK, or Switzerland, we comply with applicable data transfer mechanisms, including Standard Contractual Clauses approved by the European Commission and, where appropriate, supplementary measures.
By using our Services, you consent to the transfer of your information to the United States and other jurisdictions where we or our service providers operate.
10. CHILDREN’S PRIVACY
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will promptly delete it.
If you believe we have inadvertently collected information from a child, please contact us at privacy@werk-brau.com.
11. THIRD-PARTY LINKS AND SERVICES
Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Social Media
When you interact with our social media pages (Facebook, YouTube, LinkedIn, Twitter, Instagram), those platforms’ privacy policies apply to information collected through their services. We may receive aggregated analytics from these platforms but do not control their data practices.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:
- Update the “Last Updated” date at the top of this policy
- Post a prominent notice on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
13. CONTACT INFORMATION
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Werk-Brau Co., Inc.
Attn: Privacy Officer
P.O. Box 1545
Findlay, OH 45839
United States
Email: privacy@werk-brau.com
Phone: (419) 422-2912
Website: www.werk-brau.com/contact
NOTICE OF FINANCIAL INCENTIVE
Werk-Brau may offer financial incentives, discounts, or special programs to customers who provide certain personal information or consent to specific uses of their data. These programs may include:
- Account holder benefits and exclusive offers
- Dealer loyalty programs
- Early access to new products
- Promotional discounts for newsletter subscribers
Participation in these programs is voluntary and requires your opt-in consent. The value of the incentive is reasonably related to the value of the personal information provided and the costs associated with offering the program. You may withdraw from these programs at any time by contacting us at privacy@werk-brau.com.
Under certain state privacy laws (such as the CCPA), these programs may constitute “financial incentives.” We do not assign monetary value to personal information, but we base the value of benefits on factors such as customer acquisition costs, program administration expenses, and the competitive value of the offerings.
